This is the most
common type of essay question, asked on virtually every business
school application. This question asks you to present, clearly
and coherently, your all too familiar reasons for wanting
an M.B.A. The questions usually consist of a few distinct
parts. Most will ask about your past (How has your career
progressed to date? What has motivated you thus far?), your
future (How do you envision your career progressing? What
are your goals for the future?), or both. All of them expect
you to relate the information to your present desire to attain
an M.B.A.
Since this is usually
the first question asked, this essay will be the first one
the officers see when they get your file. Let it create your
first impression. It is similar to the moment in an interview
when you shake the interviewer's hand and smile. Similarly,
your first essay needs to be confident, direct, and to the
point. The admissions committee uses this question to ascertain
your motivation, maturity, and focus. While undergraduate
application essays are understandably fuzzy about career choices
and goals, graduate essays should, in contrast, be crystal
clear. If you have vague reasons for pursuing an M.B.A., you
need to reconsider your decision to apply. Giving a vague
response to this question is akin to having a weak handshake
and not looking the interviewer in the eye.
You must accomplish
a lot in this essay, so pay special attention to structure.
You can tackle the question by dividing your answer into three
separate pieces. The first can be about your past professional
experience. The second can discuss your future career goals.
The third can be about the school's particular program. At
each step, demonstrate why and how these experiences, goals,
or attributes motivate you to get your M.B.A.
Limiting yourself
to one career goal is best, if it is general. If you have
a couple of different jobs in mind, that is all right, too.
However, your reasons for them should be easily inferred or
specifically stated. If you are truly unsure of what your
goals are (and we cannot talk you out of applying) always
admit so honestly rather than make up something. At the very
least, though, give credible reasons for your indecision,
and explain why you believe that this school's program will
help you overcome your ambivalence.
Even if the question
does not specifically ask for it, articulate why the particular
program makes sense for you given your unique professional
and personal goals. To do this well, you must spend the necessary
time in introspection and also research the school. When you
understand the school's program and positioning, use what
you have uncovered only if you can apply it to yourself. Do
not write what you think they want to hear. Admissions officers
can spot this kind of insincerity from a mile away. They also
seek a heterogeneous mix of backgrounds and experiences. Therefore,
trying to fashion yourself after your conception of a typical
applicant can hurt you even if you do it well. The truer you
are to your real motivations and desires, the better your
essay will be.
SAMPLE ESSAY:
Discuss the factors
that influenced your career decisions to date. Please describe
your professional goals for the future. How will the M.B.A.
experience influence your ability to achieve your goals?
(Wharton)
"Stop foolin'
around, old boy. How would an M.B.A. help you? Better get
on with your career." That's what they say. Friends, colleagues,
others.
I 've heard it
all before. "If I were you, I would not do it. Don't waste
your time, get ahead with your studies as quickly as possible",
my professor for experimental physics told me. That was
back in '88, and of course he was not talking about my M.B.A.,
but about my intention to go to China: Take a special scholarship
and go-for a year, to study Chinese, and physics, in China.
Get in line, professor. He was just one of many who did
not approve of my idea.
But for me, my
plan clearly was: A chance, a challenge, and a choice. A
chance to open my intellectual door to the world Europeans
consider the (psychologically) most distant one from Western
culture, and to broaden my view well beyond the usual. A
challenge to learn a language Westerners see as one of the
most difficult in a compressed timeframe and to adapt to
a completely unfamiliar environment-while not letting this
impact my overall physics studies timeline. A choice to
diverge from the mainstream path to exclusive specialization
in a single intellectual realm, not just on a spare time
basis-but with serious commitment.
Looking back
after seven years, I could not feel more assured that at
that time, I made the right choice. My unusual combination
of experiences sets me worlds apart from my physics-only
ex-fellow students. Working for (Big Consulting Company),
(so far) exclusively on international assignments in high
tech industries, is the kind of job I had envisioned at
that time. I could not have come here without that choice
I made back then.
Now I am-on a
higher playing field, though-back to square one: Once again,
about to make an academic detour form the prescribed path.
An unnecessary delay for my career progression.
But stop! Is
that at all true? Getting an M.B.A. makes perfect sense
for a consultant-after all, most consultants are M.B.A.s.
Getting an M.B.A. makes even more sense in my particular
case: it is the perfect academic supplement to my physics
background-the one I need to become a leading edge high
tech consultant. Detailed technology understanding plus
profound business and group skills, that is a rare combination
which really gets the career rocket roaring. This is certainly
true for me, and I think that this is one of my most important
and convincing reasons for an M.B.A.
Having spent
considerable time and energy studying Chinese and traveling
in Asia (and the rest of the world), an exclusively German
career certainly is the opposite of what I am interested
in. No cozy, warm place in an easy, totally predictable
environment. Guaranteed career progression when the guy
above me retires. Getting a dog at 35 and the BMW and house
that go with it. No thanks.
So what is it
I am interested in? I want to be where the guerilla wars
of business are fought (the shoestring traveller resurfaces).
Where global language and intercultural/personal skills
make the difference. Where intelligence translates into
quantum leaps (courtesy of the physicist). This is where
I can make my best contribution. In short, I want to be
where the action and the challenges are.
For the late
20th and early 21st century, this means, in terms of topic,
clearly one industry: High Tech (just watch the stock market).
I am well equipped for this with my physics background.
In terms of region, it clearly means Asia. Through language
study and travel exposure, I have come a long way in getting
myself prepared. In terms of function, it clearly means
strategy consulting. If there is any place better for this
than (Big Consulting Company), please let me know.
Thus the reasons
why I want to go back to university and do a dual degree
in business and East Asian studies are: Get myself a thorough
business background to put all the pieces of case experience
I have accumulated during my (Big Consulting Company), life
in their right places and understand their context. Do the
same with all my pieces of Asian studies and travel experiences.
Get ready for the real action I want to be a part and a
driver of-and satisfy academic ambitions lurking beneath
the surface of the "hands-on" consultant.
The knowledge
I will gain should help facilitate a career change. After
extensive work in European High Tech industry, I want to
transfer to Asia. Completion of my desired academic program
should give me perfect preparation, some initial contacts,
and, through a summer internship in Asia, a clear idea of
what to expect from working there (in contrast to studying
and traveling).
Of at least equal
importance, the Lauder/Wharton dual degree program will
also give me a clear view on all the options that I have
with my very special combination of skills. While I currently
cannot imagine going anywhere else but to one of the Asian
offices of (Big Consulting Company), after my graduation,
I am also realistic enough to understand that there certainly
is a number of other opportunities out there which I would
be attracted to, but just know nothing about at this time.
I am a firm believer in having many options and in exploring
quite a few in detail-whatever position you're in, there
may always be one which is an even better fit with your
ambitions and capabilities.
I think it is
obvious why I apply to the Wharton School. Among all the
leading business schools, Lauder/Wharton is one of the very
few offering a serious joint-degree program that makes sense.
With its strong international orientation, Lauder/Wharton
offers the type of courses I am looking for. With my diverse
set of unusual ideas, experiences and capabilities, I would
make a most valuable and colorful addition to the student
body of Wharton.
So what are my
concrete plans for the time after my graduation? Where in
Asia can I be a driver the way described above? One extremely
attractive option for me would be helping to set up the
(Big Consulting Company), office in (Asian Capital). Or
one in (Other Asian Capital). Or in Saigon (Cantonese and
Vietnamese are no more different than Swedish and German).
But frankly, these are just a few options I can pinpoint
now-and I am sure that many more will become apparent
during my Wharton experience.
After all, my
desire to come to Wharton is just another manifestation
of the characteristics that made me go to China a couple
of years ago: Take the chance to widen your scope. Accept
the challenge that goes with replacing narrow security by
broad uncertainty. Make the choice to put all your effort
into fully developing and playing out your talents.
So I am not going
to take my friends' advice. They have their dogs already,
and the BMW is ordered. Sorry-I am not ready for that.
COMMENTS:
The writer of
this essay begins painting a picture of himself by discussing
his trip to China. The fact that he took the trip instead
of heeding all the advice others gave him shows determination,
maturity, and character without him ever having to say the
words. He clearly demonstrates why an M.B.A. makes sense
for him generally (as a consultant) and specifically (to
supplement his technical background). He pointedly bucks
the usual stereotype of, "Getting a dog at 35 and the BMW
and house that go with it." Instead, the essayist makes
his reasons personal and unique by relating them directly
to his professional goal of high-tech consulting in Asia.
He then spends a paragraph specifically addressing the Wharton
program. To demonstrate the sincerity and focused nature
of his goals further, he lists a few very specific options
that will be available to him once he graduates.
Certainly, his
background and experience make him unusual. However, his
style makes him stand out. The essayist consistently uses
questions to transition to each new point without being
distracting. He begins with a question. "Stop foolin' around,
old boy. How would an M.B.A. help you?" Then he carries
the theme throughout, "But stop! Is this all true?" and
"So what is it I am interested in?" Finally, he writes,
"So what are my concrete plans for the time after my graduation?
Where in Asia can I be a driver the way described above?"
To every question he asks he gives a succinct and pointed
answer. He concludes by subtly reiterating his main points
of chance, challenge, and choice. His last sentence adds
the final stylistic touch by referring back to the question
posed in the first sentence. In doing this, he effectively
nails down the impression we have formed about his character-without
him ever having to espouse his own virtues directly.
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Contribution
and Diversity Questions
Your background,
experiences, and values will enhance and diversify Kellogg.
How? (1-2 double-spaced pages)
The Darden School
seeks a diverse and unique entering class of future managers.
How will your distinctiveness enrich our learning environment
and enhance your prospects for success as a manager?
Every essay question
on the admissions application is geared toward the same thing.
Committee members want to find out who you are, what makes
you different from everyone else, and how you will contribute
to the school if accepted. This question asks these things
outright. Because it asks so directly what the admissions
committee wants to know, this is one of the most common questions
you will find. The question has a structure similar to the
Why M.B.A.? question. It asks both Why us? and Why you? However,
the nature of this question lends itself to a more personal
response. Whereas the Why M.B.A.? question asks what you have
done, what you want to do, and how that relates to the school,
this question asks about who you are and how it relates to
the school. The Why M.B.A.? question asks about your experiences,
and this question asks about your qualities.
Just as you brainstormed
about your experiences, actions, and goals for the first question,
brainstorm about your qualities and characteristics for this
one. What sets you apart from everyone else? What words do
friends and family use to describe you? For some people, the
focus of this question will come easily. A minority can choose
to focus on their racial or ethnic differences. A person with
an unusual professional background may use this question to
turn this potential weakness into a strength. Anyone with
a particular talent or calling, such as an athlete or a musician,
can use that as a topic. Less obvious characteristics can
work just as well. Are you one of those people who are forever
getting tagged with an identity? Do people say, "You know
Chuck, the funny one," or "There's Jane, the history buff."
If you consider
yourself to be a fairly typical candidate with a broad range
of interests, you may feel nervous about not being able to
identify yourself with any one particular activity or defining
trait. You should not be worried. Listing the combination
of qualities that make you unique is perfectly acceptable.
None of your qualities has to be particularly unique by itself-whatever
is real and true will work perfectly. What words do people
use to describe you? Are you a risk taker? An academic? A
leader? Unusually goal oriented? Dedicated? Ethical? A good
team player?
The qualities you
choose to describe are not nearly as important as how well
you back them up. Because this answer tends to contain many
adjectives, you absolutely must provide solid examples demonstrating
each quality you have listed. You can take examples from either
your work or your personal life. You can even be creative
and take an example from your childhood, if you wish, as long
as whatever you choose effectively proves that you are what
you say you are.
Because this question
asks "How will you contribute to our school?" it provides
you with a perfect opportunity to prove that you have researched
and targeted yourself to the particular school. Match your
distinctiveness in whatever way is natural to the distinctiveness
of the program. Show the admissions committee that you are
not just perfect for business school in general, you are perfect
for their business school.
SAMPLE ESSAY:
Your background,
experiences, and values will enhance the diversity of Kellogg's
student body. How?
During my senior
year in college, my father was diagnosed with terminal skin
cancer. Like most cancer patients, he spent the majority
of his time in the hospital; he often spoke of how nice
the staff was, and how much his stay was enriched by the
services offered by the volunteers. I felt a great debt
to those people who helped my father and mother during that
difficult time, and I wanted to do the same for other people
in similar situations.
When I moved
to New York after graduation, I decided to volunteer at
the Sloan-Kettering Memorial Hospital until I found a job.
Over the next few months, I worked thirty hours a week helping
patients and their families. One of the most rewarding experiences
at the hospital was organizing patient voting for the 1992
Presidential election. I was responsible for coordinating
the procurement and distribution of absentee ballots with
nurses, patients, hospital staff, and the various voting
administrations within the five boroughs of New York City.
The response
was overwhelming. The patients were overjoyed to be included
in the voting process. I knew from my father that the most
demoralizing circumstance of a prolonged hospital stay was
the feeling that the world was passing you by. On that November
day, however, I was able to help those patients feel like
part of society again. I will always be grateful for that.
Once I found
a job, I had to curtail my hours at the hospital, but I
did not stop my volunteer work. And although my job prohibits
me from volunteering as much as I'd like, I still try to
find the time. My volunteer work has allowed me to help
others cope with the terrible pain of illness, which I have
experienced first-hand and through my family. The satisfaction
that I gain when I help patients and their families is unlike
any other feeling I have ever had in my life.
I've found that
my work also helps me to deal with and accept the loss of
my own father. If it were not for him, I never would have
started volunteering. The good work I do is a constant tribute
to his memory.
As an individual,
I have learned the benefits of altruism, and I firmly believe
that companies should also take an active role in philanthropy.
I was pleased to see in the admissions brochure that other
Kellogg students feel the same, as demonstrated by their
Business with a Heart program. I know that my unique perspective
and experiences would contribute to this group, and enable
me to enrich the lives of the community as well as those
of my fellow students.
COMMENTS:
This essayist
is a good example of someone who chose to focus on one trait
rather than several. By choosing only one quality, her essay
is concise, to the point, and easy to read. She also leaves
a strong impression by introducing only one theme. This
essay is particularly strong because the writer does not
simply label herself as a volunteer and leave it at that.
She makes the topic personal. First, she walks us through
her motivation, then through the experience itself, and
finally through how it has affected her and made her different.
She gives details to bring each of these steps alive but
manages to do so in a very short amount of space. She even
specifically details how this experience will help her contribute
by listing the name of the program she has targeted.
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Accomplishment
Questions
Describe the
two accomplishments that occurred in the last five years
of which you are most proud. (Columbia)
Describe your
three most substantial accomplishments, and explain why
you view them as such. (Harvard)
Describe your
achievements within the last five years that are good indicators
of your potential for a successful management career and
why you view them as such. (Michigan)
What is your
most valued accomplishment? Why? (Kellogg)
Your answer to
this question will say a lot more about you than simply what
you have accomplished. It will show the committee what you
value, what makes you proud, and what you are capable of accomplishing.
Applicants make a common mistake when answering this question-they
repeat information found elsewhere in the application. A good
student, for example, will be tempted to fall back on stressing
his or her high G.P.A. or G.M.A.T. score. A person who has
won a number of awards or acknowledgments will try to include
all of them and end up turning their essay into little more
than a prose list. Many of the questions specify that you
choose one, two, or three specific accomplishments as a way
of avoiding this kind of response.
If you do choose
an accomplishment that the committee is already aware of-such
as your induction into Phi Beta Kappa or a promotion that
appears on your resume-then bring the experience alive. Demonstrate
what it took to get there and how it affected you personally.
Do not be afraid to show committee members that you are proud.
This is not the place for modesty. However, do not fall to
the other extreme either-you can toot your own horn, but do
it without being didactic or preachy. You will not have to
worry about either extreme if you keep your essay short and
to the point. Spend the bulk of your essay simply telling
the story.
If you are having
trouble choosing something to focus on, then remember that
the best essays are often about modest accomplishments. What
you accomplished does not matter as long as you found it personally
meaningful and can make it come alive. Unless specified, the
accomplishment can be professional, personal, or academic.
Did you get a compliment from a notoriously tight-lipped,
hard-driving manager? Did you lose the race but beat your
own best time? As an English major, did you work around the
clock to bring a C in physics up to an A? Do not think about
what they want to hear-think about what has really made you
proud.
SAMPLE ESSAY:
Describe the
two accomplishments that occurred in the last five years
of which you are most proud. (Columbia)
Strategic Advisory
for American Savings Bank
In January 1994,
my group was engaged by Robert Bass' Keystone Partners to
evaluate their investment in California company, the culminating
point of a five-year banking relationship. Keystone Partner
however, engaged Goldman Sachs as co-advisor, thereby infuriating
the Lehman team. We swore to keep control of the valuation
process by solely handling the modeling work including complex
simulations and projections, which I was solely responsible
for. I quickly drafted a couple of pages that I distributed
to both teams. Overnight, the Goldman team reproduced them
line by line and sent them directly to the client as their
work. It was a great strike against our team. I decided
to design a completely different model, and to draw upon
the information that I could gather from a long and fruitful
client relationship with Lehman Brothers. I convinced the
senior vice president, vice president and associate who
had covered the company for years to pass on their knowledge,
persuaded them to be available for 36 hours straight to
answer all my questions, and for four more hours to be trained
by me on the model. I designed a 23 page model, stuffed
with information, that we presented to the 42 person working
team, gathered at our request. The presentation, led by
myself for technical explanations and the senior vice president
for strategic conclusions, was a great success. The Goldman
Senior Partner, recognizing the "excellency" of our model,
proposed that I remain in charge of "all the number".
I value this
experience because I gained respect from the senior executives
at all three firms. But most of all, although one of the
most junior banker, I was able to inspire a cohesive spirit
to our team in pursuing our goal to produce a high quality
presentation.
Learning to Surf
My move to Los
Angeles in August 1992 represented not only a great professional
challenge-to work with only two senior bankers and cover
all California financial institutions-but also a personal
opportunity, a chance to broaden my horizons. I grew up
in Paris and lived in the capital for 21 years before moving
to New York; I definitely was a city girl! Los Angeles demanded
however that I adapted to a whole different world, where
sport rather than opera rhythms the season. I knew that
my first year in the Los Angeles office would be extremely
busy due to the small size of my group. In fact I averaged
90 hours of work per week that year. To keep my sanity and
maintain a good spirit, I resolved to try and learn a sport
that had always fascinated me: surfing. Thus I bought a
brand new wetsuit and longboard and started the experience
bright and early on a sunny Saturday afternoon under the
merciless scrutiny of the local surfers, all males, who
did not hide their contempt for my pale skin and weak arms
so typical of investment banking Corporate Analysts. Surfing
seemed at first an impossible mission: my board always mysteriously
rebounded on my head, while the waves would break exactly
where I was paddling. At work, there was an explosion of
laughter when I proudly exposed my (only) personal project:
why, a twenty-six year old Parisian, surfing? This had to
be French humor! I resolved however to practice every week-end
before coming into the office. Last summer, I finally stood
up on my board and rode the wave to the beach. It was one
of the most exhilarating moments of my life and although
I still surf regularly, nothing matches my first wave nor
the pride that I felt. Because I received little help and
encouragement but prevailed, I cherish this experience which
was actually a tremendous confidence builder.
COMMENTS:
The writer demonstrates
a nice balance between her professional and her personal
achievements. Her first accomplishment shows the essayist
to be a savvy business professional and highlights her good
political sense, dedication, and technical skill. The second
accomplishment rounds out the image by painting a picture
of a young, healthy, active woman willing to take risks
and learn new skills at the expense of laughter and embarrassment.
The latter may have been a personal achievement, but these
translate into very lucrative professional skills as well.
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Leadership
Ability Questions
Describe a situation
that tested your leadership skills. How did you manage the
situation? (Harvard)
Discuss two situations
in the past four years where you have taken an active leadership
role. How do these events demonstrate your managerial potential?
(Anderson)
This question is
similar to the accomplishment question. You can employ similar
tactics to answer it. Choose situations that are real and
meaningful to you, not what you think will impress the committee
the most. Do not limit yourself to using situations from only
your career, especially if the question asks you to give more
than one example.
This question shares
common ground, surprisingly, with the ethical dilemma question
because ethical dilemmas often call on leadership abilities
for resolution. Keep this in the back of your mind so you
can strategize if one of your applications asks both questions.
On the other hand, be careful not to bring unnecessary attention
to questionable situations when not absolutely necessary.
Ethical dilemma questions are notoriously difficult, this
question does not have to be.
SAMPLE ESSAY:
Discuss two situations
in the past four years where you have taken an active leadership
role. How do these events demonstrate your managerial potential?
(Anderson)
Wellwork Action
Team
After working
nearly a year as a production engineer, one morning I experienced
a kind of epiphany. I realized that our profit center had
effectively gained manpower and resources in the form of
increased attention from vendors with whom we had recently
formed strategic alliances. By improving communication between
these vendors as well as between our profit center and these
companies, I envisioned a unified approach that could improve
and expedite our production operations. With the encouragement
of the operations superintendent, I arranged a brainstorming
session for supervisory level personnel from our operations
staff and our new alliance partner's companies. From that
session, a "Wellwork Action Team" was created with the specific
purpose of improving and streamlining our operations procedures
in order to reduce the cost of increase the quality of our
projects in the field.
After being chosen
facilitator for our Wellwork Action Team, I set for myself
two personal goals: first, to maintain enthusiasm among
team members and second, to implement the ideas and concepts
brought forth by our team into our everyday procedures.
To ensure continued involvement, I first convinced myself
that the potential benefits that might be gained from having
this team merited the time and energy of its participants.
Next, I personally committed myself to the project and firmly
discussed my commitment with each of team members. Third,
I led the team in drafting a mission statement and clearly
defining our goals. We identified measurements by which
we could evaluate our progress. Finally, I promised the
team members that we would keep meetings to a minimum and
re-evaluate the usefulness of our team in eight weeks.
From June 1995
to the present, our Wellwork Action Team has successfully
increased efficiency in our oil pumps, reduced electrical
costs by 6 percent, and nearly doubled the production of
three oil wells. As our team continues to evolve, we envision
reducing our wellwork budget from $5.0 million/year in 1995
to $4.6 million/year in 1996 while maintaining oil production
and reducing operating expenses. Our current challenges
include overcoming conflicts in the schedules of our team
members and providing for long-term oil recovery as well
as short-term cost reduction.
Applying New
Technologies
When most people
envision an oil well, they picture ten-foot-high rod pumping
units, the kind common to Los Angeles and West Texas because
of their durability, availability, and efficiency. With
300 wells on a mere 10 acre island, however, these units
are impractical for our use; a less efficient, higher cost
and lower-profile type of centrifugal pump is employed by
our company. Recently, a small L.A. firm invented a new
method of using common rod-type pumps without the bulky
surface equipment. This marriage of new technology with
old rod-style pumping appeared to have significant potential
for reducing costs on our island. Although I do not normally
design our pumping equipment, I assumed active project leadership
when deciding to install the first unit and apply the new
technology.
Because our operations
personnel and vendor partners were unaccustomed to handling
hundreds of 30-foot long rods and putting them into use,
I met with the inventor of the new subsurface equipment
and two related vendors who would supply the rods. Rather
than provide specifications to each vendor for a bid as
is customary, I chose one vendor from the onset and entrusted
him with the project. I assigned him to work with the inventor
of the new equipment and asked them to together devise a
low cost, high quality engineering design for us. In doing
so, the possibility existed for them to overdesign and overprice
the equipment, reducing efficiency and thus defeating our
purpose. Nevertheless, a tremendous upside potential existed
in allowing the vendors to harmonize their efforts and experience.
I hoped to receive a superior product born from the sweat
equity of their two companies.
My strategy was
tested in November 1994 when two units were installed. They
have operated without failure since installation and have
reduced operating costs by 38 percent on those wells. In
this instance, my management challenge was to delegate non-traditional
responsibilities to our vendors. I feel that this experience
has improved our business process and taken us further down
the path towards mutually beneficial business relationships
with our vendors. I will continue to work in this manner,
keeping a careful eye out for the abuse potential created
when allowing a vendor to design and price their own equipment
for our applications.
COMMENTS:
These two examples
have several positive qualities. First, they are concise
and well structured. Second, although both situations come
from the professional sphere, they balance well with each
other. One focuses more on office policy and stresses the
applicant's ability to see the big picture in management.
The other deals with an in-the-field hands-on engineering
solution and stresses his inventiveness, attention to detail,
and technological skills. Third, these examples stress unique
background-not many business school applicants would understand
how to design oil-pumping equipment. They show that he is
not afraid to get his hands dirty. Finally, the essayist
gives very detailed proof of tangible results.
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Hobby
and Extracurricular Questions
What one nonprofessional
activity do you find most inspirational and why? (Wharton)
For fun I . .
. (Kellogg)
Outside of work,
I most enjoy . . .
What interests
do you have outside your job and school? (Tuck)
This question offers
a prime opportunity to differentiate yourself by presenting
a vivid description of your life outside of work. Business
schools are interested in balanced, likable applicants. Your
professional life is only part of an interrelated whole. Business
schools expect you to demonstrate the same level of dedication
and passion in outside activities as you do in business. They
are also well aware that many of the best business-related
ideas occur when people are not at work, so what you do out
of the office has a measurable impact on what you can do on
the job. Besides, funny, offbeat, interesting people make
work, school, and essays more exciting. Communicate feelings
of passion, commitment, and devotion. Wherever possible, demonstrate
the leadership abilities you have developed in these activities.
SAMPLE ESSAY:
What one nonprofessional
activity do you find most inspirational and why? (Wharton)
A little over
two years ago I began tutoring high school students in several
types of mathematics, including preparation for the S.A.T.
Test. While I did this initially to earn money, I have continued
to tutor (often pro bono) because I enjoy the material and
the contact with the students.
I have always
enjoyed math tremendously. I can remember riding in a car
for long distances as a child and continuously calculating
average speeds and percentages of distances covered as we
traveled. In college I took upper division math classes
such as Real Analysis and Game Theory (and placed near the
top of the curve) though they were not required for my major.
All this time spent playing with math has left me with a
deep understanding of the way numbers work and the many
ways in which problems can be solved.
When I first
began tutoring I was stunned to find that most of the kids
I worked with, although very bright, not only lacked the
ability to solve complex problems, they were very uncomfortable
with some of the basic principles of math. This discomfort
led to fear and avoidance, and the avoidance led to more
discomfort. A vicious cycle began. Instead of seeing math
as a beautiful system in which arithmetic, algebra and geometry
all worked together to allow one to solve problems, they
saw it as a bunch of jumbled rules which made little sense
that they were forced to memorize.
As a tutor, I
found that it was important when starting with a new student
to find out where his/her discomfort with math began. Often,
this meant going back several years in their education to
explain important basic concepts. For some students,
fractions and decimals were the point at which math stopped
making sense. For many others, it was the introduction of
letters to represent numbers in algebra. Some students found
that identifying their weaknesses was an embarrassing process.
I explained to them that it was not their fault. Everyone
comes to understand new concepts in math in a slightly different
way, and the problem was that no teacher had taken the time
to explain their "problem area" in a way which would make
sense to them. Since math was a system, once they missed
out on that one building block, it was not surprising that
the rest of it did not make sense. Our mission together
would be to find the way in which the system worked for
them.
Once we had identified
the initial "problem area," I would spend a lot of time
getting the student to play with questions in that area
from a lot of different perspectives. For example, if fractions
were the problem, then I would create games to get the student
to think of fractions in terms of division, ratios, decimals
or other equivalent systems. This would often be a fairly
unstructured process, as I wanted to see how the student's
mind worked and keep them from feeling any anxiety. Usually
it did not take long for the concepts to start becoming
clear to the student, as he/she played with the numbers
in the absence of the pressure of school. My goal was to
not just white wash over a students weaknesses with a few
rules which would be quickly forgotten, but to help them
develop an understanding and an appreciation for the underlying
principles.
I found this
process to be very satisfying for both myself and the young
men and women that I taught. It was a wonderful feeling
to have a student laugh out loud with relief as a principle
which had been unclear and causing anxiety for years suddenly
made sense. Once these old "problem areas" were cleared
up it was usually quite simple to make clear the subjects
that they were working on at the time, especially since
I already had an understanding of how they were best able
to understand new concepts. Again, I found it important
to get the student to play with the new material and look
at it in several ways so as to develop a true understanding
of the material.
I was quite successful
as a tutor. One young man increased his Math S.A.T. by 150
points. Another student improved so dramatically in geometry,
her test scores jumped from about 55 percent to over 90
percent, that her teacher kept her after class and asked
if she was cheating. Although most of my students did not
improve this dramatically, I walked away from every lesson
that I gave feeling that I had helped someone understand
and enjoy math. I hope to be able to continue teaching,
if only for a few hours a week, for the rest of my life.
COMMENTS:
This essay shows
that this applicant is dedicated not just to helping people,
but to academics, learning, and math. His tutoring does
not make us believe his sincerity; the thoughtfulness and
detail with which he describes it do. He has put obvious
time into developing an effective method of teaching. The
writer shows that he is result-oriented by measuring his
success in terms of real numbers and percentage increases.
Someone who applies such standards of accountability to
his extracurricular life is sure to bring the same standards
to school and business.
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Role
Model Questions
Describe the
individuals that you look up to as role models in your professional
work. (Michigan)
Describe the
characteristics of an exceptional manager by examining someone
whom you have observed or with whom you have worked. Illustrate
how his or her management style has influenced you. (Tuck)
If you could
walk in someone else's shoes for a day, whose would you
choose and why? (Chicago)
Business schools
learn a lot about your professional development through your
description of your mentors. They can determine not only what
you have learned but the types of people from whom you have
learned. However, like the accomplishments question, this
question shows a lot about your values and standards. It is
a little like getting to know a person by the people with
whom he or she chooses to spend time. If you are skeptical,
consider the different impression you would have of the candidate
who admires a dynamic, colorful, public leader compared with
someone who looks up to an accomplished but soft-spoken academic.
Who you chose is
more important than how you portray that person. In other
words, do not choose a person because you think it will impress
the committee. Name dropping is not only obvious, it is ineffective.
If your mentor is a public figure, be sure to demonstrate
that you have a real, direct relationship with and that you
learned tangible lessons from the person. Keep your essay
short and simple. Never elevate your mentor at the expense
of yourself. Show admiration, not awe. In other words, choose
a mentor, not a hero. A mentor is someone whom you realistically
aspire to emulate, whereas a hero's qualities are beyond our
reach.
If the question
calls for more than one mentor, try comparing two very different
people or people from two unrelated areas of your life. Show
how you incorporated the best pieces of wisdom from both.
As always, use concrete examples both when describing these
people and when demonstrating the effect they have had on
you. Do more than list their qualities-tell a story that shows
how they have put these qualities to use.
You can follow
these steps to structure this essay:
1. Introduce
the person and the context in which you know him or her.
2. Describe
a few of the mentor's key qualities that you most admire.
3. Relate one
or two particular scenarios that demonstrate these qualities.
4. Describe
what you have learned from the person. What do you now
do differently as a result of having known your mentor?
How have you or your actions changed?
5. Be concrete.
Cite specific examples of things that you have learned.
Describe the situations in which you learned these things.
Show how you have used this knowledge to your professional
advantage.
A variation on
the question is, "If you could walk in someone else's shoes
for a day . . . ." This is a cross between an ideal career
question and a role model question. Whereas the other role
model questions ask for mentors, this question asks for heroes.
You do not need to make your response as realistic-feel free
to loosen up and have fun. However, always consider what committee
members will infer from your choice. Answer this question
more concisely than you would the role model one. Simply state
who you would choose and answer why. Did you choose this person
because he or she is similar or dissimilar to you? Did you
do choose your mentor for what you can learn from that person
or to effect a change? Would you ever seriously consider this
person's life as a career, or are you just having fun?
SAMPLE ESSAY:
Describe the
characteristics of an exceptional manager by examining someone
whom you have observed or with whom you have worked. Illustrate
how his or her management style has influenced you. (Tuck)
In management
consulting, strong analytical skills are valued as much
as, if not more than, effective managerial and leadership
skills. Unfortunately, for some consultants, these characteristics,
at times, are mutually exclusive. I was fortunate, however,
to work with [name] on my first major project at [consulting
firm]. As my project manager, he demonstrated a superior
combination of leadership, managerial, and communication
skills. As a result of our interaction, I learned several
important lessons and tools that I used on subsequent projects
to improve my effectiveness as a team leader.
To begin, [name]
is a true leader who exhibits courage and dedication. A
powerful trait rarely found in the realm of business, courage
is unique in its ability to unify and motivate people. Moreover,
his courage is balanced appropriately with professionalism,
strong values, and humility. He is sensitive to others'
feelings and recognizes that different people require different
types of direction and treatment. Although he often works
with diverse and difficult groups, he always seems able
to reach consensus and create a shared vision and purpose.
Furthermore, he excels at establishing priorities and proactively
setting direction.
As an effective
manager, [name] also is able to translate his broad direction
into discrete, tangible tasks. Since consultants often use
difficult or creative analytical approaches, clearly articulating
tasks and defining outputs is very important. In addition,
he exercises the appropriate level of supervision. Rather
than micro-managing his team members, [name] establishes
clear accountabilities and expectations and pushes work
down to the correct level. As a result, he creates a strong
sense of ownership and leverages the skills of his team
members. Furthermore, he excels at creating a supportive
environment and, when necessary, coaching team members to
help them develop new skills.
Finally, [name]
is a masterful communicator. He is the only project manager
I have had who gave me consistent and constructive feedback,
importantly, both positive and negative. Such feedback not
only provides clear developmental objectives, but also signals
to others that he values their contributions. This type
of balanced and open communication quickly forms the foundation
of mutual trust and respect. Furthermore, [name] excels
in the art of negotiation and debate. He states his points
with remarkable precision and is expert at remaining objective
and recognizing all sides of an argument. And, regardless
of the volatility of a situation or the strength of his
feelings, he always listens to all positions patiently and
effectively controls his demonstration of emotion, thereby
gaining the respect of others and lending additional credibility
to his positions.
Given my limited
experience managing teams, my exposure to [name] was central
to my early success at [consulting firm]. For example, although
I had considered myself a leader in athletics, I had not
learned to translate those skills into the business arena.
[Name] taught me several effective methods to lead teams.
Admittedly, as a highly motivated young analyst with very
high work standards, I also lacked many of the skills required
for effective team leadership. However, I quickly learned
the importance of flexibility and became more comfortable
providing feedback and directing the work of others. Furthermore,
through his example, [name] taught me the importance of
objectivity and the utility of several effective communication
techniques. For example, I learned to use my sense of humor
as an effective tool to persuade, disarm, or motivate others.
Early in my career
at [consulting firm], I had several rare opportunities to
lead client teams. In part due to the lessons I learned
from [name], these projects were a great success. As a result,
I went on to manage a half dozen diverse and difficult client
teams that ranged in membership. With each project, I further
refined the lessons I learned from [name] and developed
new techniques for leading and managing teams. Due to my
rapid development, I was promoted to [position], a managerial,
post-M.B.A. position at [consulting firm], signifying that
I can progress to the partner level. Although I realize
my tool kit is far from complete, these skills will be invaluable
both in business school and beyond.
COMMENTS:
This is another
essay that stands out because of its solid writing and superior
organization. It starts with a bold assertion to catch the
reader's attention and then uses the assertion to introduce
the mentor's most outstanding quality. Each of the next
three paragraphs clearly asserts and describes an additional
supporting quality. The essay concludes with examples of
how the mentor's influence has tangibly affected the writer's
actions and work performance, resulting in rapid promotion.
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Failure
Questions
To recognize
that effective managers are able to learn from failure,
describe a failure that you have experienced. What did you
learn from the experience? (Harvard)
Any applicant who
tries to claim or assert perfection on the application would,
at best, be treated as a joke. No one is perfect, and no admissions
committee expects perfection. Yet, more than any other question,
this one strikes fear into the hearts of applicants. However,
answering this question does not need to be difficult. You
must get past the biggest hurdle-your own reticence.
Failure often results
from good intentions and admirable qualities such as initiative,
leadership, and risk taking. Take advantage of the fact that
failure will sometimes result from our best qualities. Any
leader who has tried to forge a new path has made a mistake
somewhere along the way. If you are honest and forthright
about the mistake you made, people will remember the intention
over the result. Besides, the committee is not interested
in judging you on your mistake, they simply want to know how
you dealt with it. The only real way to flunk this question
is to dodge it. If you choose a trite or irrelevant topic,
the committee will either question your honesty and your maturity
or doubt your ability to lead, take risks, and think outside
the box.
If you are having
trouble choosing a situation, consider the following guidelines:
1. Choose something
that has happened recently. Delving too far into your
past is an obvious cop-out.
2. Do not limit
yourself to professional failures, but do not shy away
from them either. Admissions committees are aware of the
risk inherent in choosing job failures and will give you
points for being forthright.
3. Do not choose
anything overly dramatic or that would call your morals
into question. The reader should be able to relate to
your failure, not be shocked by it.
If you cannot clearly
state what you learned from the incident or the actions that
you took to amend it, then pick something else. When you are
writing, take a simple, straightforward, objective tone. Do
not try to excuse your actions. Let your story speak for itself.
Keep your essay as concise as possible.
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Very
Personal Questions
If we had met
you five years ago and then met you again today, how would
we say that you have changed? Include specific examples
that characterize your development. (Sloan)
In thirty to
forty years, when you reflect back on your life, what criteria
will you use when judging if you have been successful? What
are the main achievements/events that you hope will have
taken place? (Anderson)
Please provide
us with a summary of your personal and family background.
Include information about where you grew up, your parents'
occupations, your siblings, and perhaps a highlight or special
memory from your youth. (Anderson)
Each of us has
been influenced by the people, events, and situations occurring
in our lives. How have these influences shaped who you are
today? (Stanford)
What seminal
influences or experiences, broadly defined (a book, teacher,
friend, relative, sojourn, hobby, and so forth), have especially
contributed to your personal development? What correlation,
if any, does your personal development have to your professional
goals? (Berkeley)
Describe yourself
and the significant events that have shaped you. (Michigan)
All essay questions,
as we have already mentioned, are a way for the admissions
committee to learn more about you personally. The getting
personal questions just ask more directly than others. They
give you a direct opportunity to speak for yourself. They
can be tricky, though, because they are often extremely open-ended.
Be selective. You
cannot include every detail about yourself, so you have to
pick wisely. Some applicants want to tell everything, fearful
that they will leave out a crucial detail on which their acceptance,
and future, could hinge. Do not give in to this temptation.
Instead, focus on one or two significant qualities or characteristics
that give the admissions committee genuine insight into you.
Many of the questions
in this category are worded creatively or ask you to use your
imagination. This is intended to get you to loosen up and
be yourself. If the question takes you off guard, let it-it
means the committee is looking for an unguarded answer. This
makes many applicants uncomfortable. They try to present themselves
objectively but end up distancing themselves from the subject
matter with overly long words and a dry, academic tone. This
is a grave mistake since the whole point of this essay is
to reveal something about yourself. Therefore, put your heart
into this essay.
This category does
not have one standard question-every school asks it in a different
way. Although each school's question will differ from the
next, most of the personal questions still fit into one of
three categories: personal development, personal goals, or
personal background and influence.
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For tips on
answering general application questions,
click
here.
Move
on to Lesson Two: Brainstorming a Topic